Ebay case study marketing management

It is also reported that eBay may also consider changing its strategy in developed countries like Australia and Europe in the future as the average age of population in these nations is increasing due to rise in life expectancy and lower birth rates. This positive perception encourages people in these countries to involve more in the online shopping, which is advantageous for eBay.

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The established positions are for Amazon, Apple, Alibaba who has a potential to dent the position of eBay. This fact becomes motivation for sellers to list their products on the website.

In the second quarter ofthe net revenue was dollars and dollars in the second quarter of Following this model, the company started to show description of product and attractive visualisation, which motivated customers to buy product from EBAY site.

Service Marketing Management in Ebay - Case Study Example

Increase in unemployment rate lead to decrease in the standard of living of people, which has social cost. Thus, it is necessary for eBay to create strategies that can solve these issues. MarketLine The industry has been heavily fragmented, with a number of large companies, such as Amazon, and smaller, specialised firms.

For instance, the website can be accessed in different language and from different country. Currently, Amazon is most important competitor of eBay. The mission statement of eBay is to provide a global trading platform where practically anyone can trade practically anything.

This is intensified by the lack of consumer switching cost and the ease of using search facilities and price comparison website which further boost the competition among firms significantly.

However, low fixed costs and dynamic market revenue growth in the recent years has moderated rivalry to some extent Basically, eBay had defined two different types of competitors, namely direct and indirect competitors: For example, after acquiring the Indian on-line market place, Baazee.

If business profit of EBAY decreases due to economic disturbance, number of unemployment may rise if the management takes cost reduction policy by job cut. Asian subsidiaries now have greater autonomy in strategic development.

A recent study found income to be a significant factor in determining consumer behaviour related to eBay Black G. In international transactions, the company is responsible for preparing the customs paper work when shipping to a foreign country. The company is able to control illegal activities, its business performance may increase in future.

A strategy statement of a company consists of objective of the company and scope in the retail market. Moreover, increasing unemployment rate as a result of economic downturn also worsen the business.

As the generation becomes more technology savvy, eBay decided to expand its business over the new mobile technologies.

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Basically, even though until now PayPal is still dominating online payment business, there is increased competition from other online payment companies such as Moneybookers and Google Checkoutmany credit card companies such as Mastercard, Visa, American Express and other financial institution such as Western Union and Wirecard.

Income Distribution It is important for firms to understand how the income is distributed among population because such information helps firms to know more about the purchasing power of the market.

Last but not least, some social networks such as Facebook also pose a threat to demand for a centralized intermediary between sellers and buyers by enabling low-cost peer-to-peer shopping opportunities.

Their roles are shifting from strategy contributors to strategic leaders. In short run it may lose business if it fails to provide latest developed goods in market. The payment sector has outperformed other segments for years.

On the other hand, the negative perception of the dangerous of buying products online in developing countries, because of more chances of theft, data security and fraudulent activities, has becomes barriers for eBay to expand its business into these countries.eBay is the world’s largest online marketplace, enabling the buying and selling of practically anything.

Founded ineBay connects a diverse and passionate community of individual buyers and sellers, as well as small businesses.

A case study focusing on eBay strategy. This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. We have created it as an update for students and professional using Dave Chaffey's books which feature this case study.

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This essay explores the service marketing management on eBay. The researcher aims to pay special attention to the backup research of the organization, based on various parameters such as demand and supply; services marketing integration and management; service positioning and targeting etc.

**Indian Institute of Management, Indore eBay: “The world’s largest online marketplace”- A Case Study currclickblog.comrishnan* V.K Gupta** Abstract For eBay’s first few years it did not spend a single penny on marketing, relying instead on viral. The Investigation of Online Marketing Strategy: A Case Study of eBay Chu-Chai Henry Chan and Yu-Ren Luo E-Business Research Lab Department of Industrial Engineering and Management.

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Sep 18,  · eBay entered Japan and China market in the early s, but made soon exits due to strategic failures such as limited local market knowledge, lack of innovative products and processes in the local market, and a centralised style of management.

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Ebay case study marketing management
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